To serve a noble cause, Inertia sponsored the first-of-its-kind marathon on the 24th of February, 2017 in Aswan. The running event, titled 'Aswan42,' was held in collaboration with The TriFac- tory and the Magdi Yacoub Heart Foundation. The run united 1,000 competitors from 32 nations for an astounding cause – to gather pledges for the Aswan Heart Center, and the free heart surgeries it accommodates for both grown-ups and kids.